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Igloofest

THE CONTEXT

IGLOOFEST is the biggest outdoor winter electronic music fest on the planet.

Steve - Questology

“Awesome, just found my glove using #igloofest on the social wall!”

Steve B., Fan

OUR SOLUTION

Questology aggregated social content onto amassive screen at the heart of the event that showcased one-at-a-time user-gen posts. We also seamlessly integrated sponsors and event messaging into the DNA of the event.

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Questology was fundamental to the fun. Our digital aggregation, curation and real-time analytics enhanced the emotional experience and fan involvement to new and unforeseen levels. It was 20 below zero, but igloofest was hot!

THE RESULTS

With dynamic analytics in real-time we stimulated nonstop social storytelling to help create an event and results that were simply and statistically mind blowing:

8K

pictures shared.

81K

Instagram likes.

192M

potential impressions.

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